About Us

Charlie Fox was a hole on the local stream my Grandpa and I fished.   This was where memories were born and the love of fishing began. Now having children of my own I want to create memories that instill a love of fishing.  In order to do that you have to be successful and these baits do exactly that, set you up for success. The colors I use and the patterns I chose are tested and meant to help you create memories on the water just as the memories I vividly remember as a child.  Most importantly as my Grandpa would say, "You got to hold your mouth right." Tight lines!!